The Business Issue
As a successful global player in the premium motorcycle market Triumph is required to cost-effectively sustain its marketing effort across diverse niches. Triumph’s sponsorship of Bike Shed’s 3rd annual show at the historic Tobacco Dock in Wapping, London makes the connection to the custom bike sub-culture.
The communication challenge for Triumph was to integrate with the unique feel of the event, making the most of its sponsorship without alienating the core audience.
StoryStream LiveHub was used to broadcast the event via a link from the Triumph website. StoryStream’s ability to source and sort the best audience social content generated a beautiful real-time visual diary of the event.
Through listening, stimulating and visualising the social conversation, Triumph was able to harness and broadcast the impact of an ‘insider’ event, that was key for Brand positioning.