The Business Issue
The Telegraph engage fans, sponsors and exhibitors with real-time content.
The Telegraph run 25 annual events throughout the year and a key challenge has been finding new ways to engage audiences, sponsors and exhibitors. These include well known events such as; The Ski and Snowboard Show, The London Bike Show and The Cruise Show.
All live events face a number of similar challenges: Building pre-event buzz, Creating a central destination for an event hashtag, Making event websites more dynamic, Harnessing real-time social content during the event, Finding good content to put on in-event screens, Providing additional channels for sponsors and exhibitors, Showcasing previous events to encourage new sponsors and exhibitors.
StoryStream provide The Telegraph with a live content curation and publishing tool that is rapidly deployed for events throughout the year. Easy to use curation tools allow The Telegraph team to moderate the best social event buzz and blend this with their own promotional content.
This real-time technology provides benefits across all three stages of the event lifecycle:
StoryStream is embedded on the event website which provides a central destination for social conversation around the event and the event hashtag. This new live content provides a great way to build pre-event buzz with exhibitors and early attendees creating amazing behind the scenes footage. Event brands can also create their own content within StoryStream to promote upcoming highlights, competitions, presentations and promotional calls to action.
During the event The Telegraph use StoryStream to power both digital and physical channels:
The website embed showcases the best audience and brand content in real-time during the event to online audiences. This content can be viewed on both desktop and mobile devices.
In-event screens and video walls are powered with rich visual content from the real-time feed. New content can distributed across the event at the click of a button from a mobile device.
After the event has finished the live website embed provides an amazing visual summary of the best content from the event. This live content is far more powerful than a standard gallery as it tells an evolving story and contains a mix of image, social text and video content. This event story can then be used as promotion for new sponsors, exhibitors and future attendees. This provides an engaging view of the event that captures the buzz and atmosphere.