The Business Issue
The London Coffee Festival was chosen by Sage Appliances as the launch platform for their latest product development, the Sage dual boiler espresso machine.
Sage needed to create impact and instantaneous standout in a busy, vibrant and ultra-competitive event space.
This project was delivered in conjunction with iD Agency.
Sage used StoryStream Live Screen to broadcast from their exhibition stand, curating the best of journalist, commentator and attendee generated comment in realtime over the four days of the festival.