The Business Issue
Picture House wanted to maximise the impact of the premier of the Shane Meadows movie ‘Made Of Stone, by capturing and then amplifying fan reaction at the live preview, attended by the Stone Roses in Manchester across 200 movie theatres.
This project was delivered in conjunction with Brilliant Noise.
The Made Of Stone StoryStream harnessed fans’ building anticipation before the event, whilst providing a socially connected retail channel for ticket sales across the 200 preview movie theatres. On the night on the premiere, StoryStream showcased fan generated content from the red carpet, the fan reaction during transmission, whilst also pulling in fan questions for the Q&A from across the UK.
In addition to publishing beautifully to mobile, tablet and desktop, the Made Of Stone StoryStream was simultaneously broadcast across screens at the 200 theatres.