The Business Issue
For the 20th edition of the globally renowned Goodwood Festival of Speed, Lord March and his team wanted to amplify fan engagement from inside the four day event to the global audience. Goodwood wanted to build event equity, to deliver increased value to their portfolio of global Brand sponsors, whilst significantly reducing their cost-per-engagement with fans.
Goodwood chose LiveHub and Live Broadcast to deliver an engaging blend of Brand, event, exhibitor and fan content, publishing in real-time to the five large event screens and mobile, tablet and desktop
Goodwood branded the Festival StoryStream FOS Live, and promoted #FOS via their media and promotional channels. FOS Live grouped key content within sub-stories, such as Motorsport, Aviation, Goodwood Active Sports and Entertainment, enabling fans with specific content interests to quickly engage.
FOS Live Was embedded within the Festival homepage in the run-up to, during and in the post-event period. This enabled Goodwood to tell the story of the event in real-time, as well as reaching the broadest audience; boosting engagement with those fans who normally would not consider themselves active in the social sphere.