The Business Issue
Exhibiting at the 2014 GamesCom conference in Cologne, RiotGames needed an innovative way to engage with the huge social following of the League of Legends. The aim was to harness the best social conversation around the game to display on their website to their millions of fans and gamers.
Riot Games used the StoryStream LiveHub and the StoryStream iframe to harness in-event excitement around the League of Legends game. By using the systems content creation tools, Riot Games were able to create custom content which included interviews, Q&A sessions, articles and galleries. They were then able to combine this with the social content being posted by fans, gamers, and hosts who were posting across Twitter, Instagram, Flickr, and Vine. Together, this created a beautiful and engaging story of the week’s events.
With a social reach of over 5 million, StoryStream harnessed over 3,000 images and over 100 videos which via the StoryStream iframe were featured on the League of Legends website in real-time. This engaged attendees but also allowing people who weren’t able to attend to follow the story of the event.