The Business Issue
Connecting Fashion, Beauty and Retail with emerging and established technology companies is at the core of what Decoded Fashion do. So when they came to host the World’s first Hackathon in a Shopping Centre they identified the need for technology that would help them showcase this connection, and the 24-hour hackathon itself, in real-time.
Working with Westfield London, Decoded Fashion used StoryStream to bring together all of the social conversation around the Hackathon and innovative technologies on display. Using the hashtags #DFHack and #FutureFashion the event saw thousands of people share pictures, tweets and videos across social media channels including Twitter, Instagram, and Vine.